TikTok’s popularity has surged since its inception and has become a social media platform that can catapult one’s visibility. It is less conventional than other social media platforms, which allows it to be more creative and captivating. Businesses can harness TikTok’s energy to capitalize on business opportunities by creating short marketing videos to engage a target audience and foster economic growth. Our blog will help you to understand how it operates and assist you in navigating this platform so you can use it to promote and grow your business.

What is TikTok?

TikTok is a fun and dynamic social media platform empowering user to create, view, and share short, engaging videos through their mobile devices. With over one billion active monthly users, TikTok's extensive influence and reach have made it a powerful advertising tool for businesses of all sizes and industries.

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Here are some statistics of one of the most popular social media apps:​​

• · Forbes Magazine reported that in 2021, TikTok was the most downloaded app, with 656 million downloads, surpassing its closest competitor, Instagram.
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• · Downloaded more than 2 billion times
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• · 7th most used social platform in the world
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• · 138 million active users in the United States alone
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• · 50 percent of TikTok users have uploaded their content. · Consumers spent approximately $2.3 billion last year, a 77 percent increase year-to-year, according to Sensor Tower.
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• · 50% of users have bought something after watching TikTok LIVE.
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• · 1 and 3 TikTok live users consider TikTok their go-to place for connecting with brands.

Tiktok Slang or Lingo

With TikTok's popularity comes its use of slang and jargon to create and share unique terms and phrases that small business owners and users can use to resonate with their audience and market their products and services. By leveraging TikTok's slang and jargon, business owners can use it to stand out from the competitive marketplace and gain traction.

· FOMO, or Fear of Missing Out, describes not wanting to miss something cool or exciting.

· Savage describes something as bold, daring, and unapologetic. Example: "That dance move was so savage!"

· Vibing describes enjoying something or being in a good mood. Example: "I'm totally vibing with this song!"

· Cringe is used to describe something embarrassing or awkward. Example: "That dance move was so cringe!"

· Tea is used to describe gossip or an exciting piece of news. Example: "Have you heard the latest tea? She broke up with her boyfriend!"

· Fam is used to describe one's close friends or followers. Example: "My fam is always supporting me!"

· Viral describes a post, video, or other widely seen and shared content. Example: "My video went viral!"

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TikTok for Businesses

TikTok has become a popular app for businesses of all sizes, including the iconic Jake from State Farm and Chipotle, to small business shops. By using TikTok, companies can connect to a larger audience with similar interests and tastes, making it the ideal platform for expanding your market reach and achieving your business goals through social media.

TikTok allows you to create two types of personal and business accounts. A business account provides companies a platform to highlight their offerings, products, and services while gaining valuable insights into their target audience through TikTok's marketing tools. These tools empower business owners to develop and implement an effective and comprehensive marketing strategy on a larger scale, allowing them to reach and connect with a broader audience.

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Creating a Business TikTok Account

With creating a Business Account, comes understanding a business's target audience, a particular demographic of customers who are most inclined to be interested in your product or service, to create an effective marketing plan that resonates with their interests and the kind of content they enjoy watching on TikTok. By identifying and analyzing a specific targeted audience, businesses can tailor their marketing message and strategy to reach the right customer group through the most effective channels, leading to improved customer engagement, higher conversion rates, and increased returns on marketing investments.

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Developing a Content Strategy

With a clear understanding of your target audience, the next step is to develop a content strategy for your TikTok account. Your content strategy should align with your business objectives and be tailored to your target audience's interests.

An effective way to develop a content strategy is to brainstorm ideas that align with your brand values and unique selling proposition (USP). For example, if you run a beauty business, you could create tutorials on how to apply makeup, showcase before and after transformations, or share tips on skincare.

Your content strategy should also incorporate popular TikTok trends and challenges to increase your content's visibility and reach. Remember that TikTok's algorithm favors authentic and engaging content, so focus on creating content that resonates with your audience.

Executing your Plan

Once you understand your target audience and have a clear content strategy, it's time to execute your plan. This involves creating and publishing TikTok videos regularly, engaging with your audience, and analyzing your performance to make improvements over time.

To ensure the success of your TikTok account, it's essential to post regularly and at optimal times to maximize your reach. Use hashtags relevant to your content to increase your discoverability and engage with your audience by responding to comments and direct messages.

TikTok Analytics is a powerful tool that can help you track your performance and improve over time. Use this tool to analyze your views, engagement rates, and audience demographics and adjust your content strategy accordingly.

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Creative TikTok Content Ideas for Small Businesses:

· Highlighting your employees gives a personal touch to your brand while providing a unique and engaging glimpse into your operations.

· Unique Business Stories include customer spotlights, success stories, and products/services lifecycle to give users an inside look into what makes your business unique.

· Answering questions from your audience is an excellent way to connect with your audience, build a relationship, and identify trust and commitment.

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Growing Your Business on TikTok​

As the number of businesses on TikTok grows, standing out from the competition and effectively connecting with your target audience is increasingly important. To achieve this, developing a comprehensive marketing content strategy that differentiates your business from others and establishes your brand's unique identity on the platform is essential.

At Comprehensive Consulting Solutions for Small Business, we can help small business owners on their journey to making an impact on TikTok by finding a target audience, developing a robust content strategy, and continuing growth in achieving their business goals. Contact us for a free consultation at (479) 935-2488.​

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